Wine Consulting Experts

Seth Greeno isn't just a winemaker; he's a storyteller, weaving tales of terroir and innovation into every bottle. His journey, a captivating blend of passion and pragmatic skill, began not in a prestigious enology program, but amidst the sprawling vines of a Wisconsin vineyard in 2012. That initial encounter sparked a near-decade-long odyssey, a personal vinicultural exploration that took him from Wisconsin to the rolling hills of Virginia's Blue Ridge to the sun-drenched vineyards of the Pacific Northwest, even venturing into the unexpected wine regions of Kansas's tornado alley. This immersive experience, a self-taught education in the diverse tapestry of American wine, ignited a profound understanding of varietal expression and regional nuance.

 

In 2021, Seth plunged headfirst into the wine industry, eschewing traditional paths to rapidly ascend the ranks. Starting as a meticulous bottling quality technician, he quickly proved his innate talent, mastering the intricacies of winemaking within two years. His hands-on experience at esteemed wineries like 12th & Maple Wine Co., Tendril Wine Cellars, Parallel/Door 44, and Willamette Valley Vineyards, culminated in his current role as Head Winemaker and Consulting Winemaker/Viticulturist.

 

Seth's winemaking philosophy is a compelling paradox: a deep respect for tradition coupled with an unwavering commitment to innovation. He believes that "winemaking thrives on the tension between rules and artistic expression," and that "breaking the mold can be the key to crafting a truly exceptional wine." This philosophy manifests in his meticulous approach to grape selection, his keen understanding of fermentation dynamics, and his daring experimentation with blending and aging techniques.

 

At WineAlot Vineyards, Seth oversees every aspect of winemaking, from vineyard management and grape sourcing to fermentation, aging, and bottling. He is a master of quality control, ensuring that each bottle reflects the unique character of its vineyard. His expertise extends beyond the cellar, encompassing viticulture, cellar management, and a deep understanding of the delicate balance between science and artistry.

 

His diverse experience, spanning both the cool-climate elegance of the Willamette Valley and the emerging terroir of the Wisconsin Ledge AVA, has equipped him with a unique perspective on winemaking. He is a meticulous craftsman, a passionate innovator, and a dedicated advocate for the expression of terroir. Seth Greeno is not just making wine; he's crafting an experience, a journey for the senses, one bottle at a time.